Much care was taken in designing the Water for Peace label. We learned from developing the Water More Precious Than Gold label that words are powerful. Dr. Masaru Emoto of Japan describes in his book Messages From Water how water responds to that which surrounds it. By photographing the crystalline structure of frozen water, Dr. Emoto demonstrated how music, words, pictures, and intention actually changed the quality of the water inside the container. Positive words on the label create "high vibration water" within the bottle. We decided to create a totally positive, inspirational and beautiful water label to enhance the already delicious spring water we are using. Read more about our waters